OMNIVISION & AVIVA Sign MOU to Develop ASA-Compliant Camera Systems for Software-Defined Vehicles

OMNIVISION and AVIVA Links Inc. have signed a memorandum of understanding to jointly develop automotive camera systems based on Automotive SerDes Alliance (ASA) specifications. As described by the companies, the initiative will combine AVIVA’s connectivity solutions with OMNIVISION’s sensor technologies to enable and empower the next generation of intelligent, connected, and autonomous vehicles. The companies said designing secure camera systems that are smaller, more cost-effective, and consume less power is a top priority. 

Importance of ASA

In a recent press release, OMNIVISION and AVIVA note the importance of ASA as the standard of choice for OEMs with more than 100 active members. “Camera systems with high-speed data transfer inside vehicles are going to be critical for the next wave of intelligent vehicles, and having a standard-based solution that can deliver this unprecedented level of performance will drive the industry forward,” said Kamal Dalmia, co-founder and COO of AVIVA. “As the leader in ASA solutions, we look forward to working with the leader in automotive imaging solutions, OMNIVISION, to accelerate the adoption of ASA technology.”

“As the industry moves from proprietary interfaces to an open standard, we are excited to deliver the first ASA-based camera-based solution that is secure and offers the lowest power consumption,” said Naresh Shetty, Staff Product Marketing Manager at OMNIVISION. “Transporting data at multi-gigabit speeds while facilitating interoperability has been a missing link in intelligent and autonomous vehicles, and AVIVA’s ASA-compliant technology solves that challenge for the industry.”


This news for OMNIVISION follows an already eventful start to the year for the company, which unveiled its latest 1.3-megapixel automotive SoC for 360-degree surround view systems and rear-view cameras during CES 2023. OMNIVISION also announced a design win with Seeing Machines and a partnership with GEO Semiconductor focused on in-cabin solutions