Rob is a well-known figure and influencer in the ADAS and autonomous vehicle space. He is the founder of the AutoSens community of engineers and scientists working to advance vehicle perception technologies to improve road safety the world over. Rob was the founding Chair of the IEEE Standards Association P2020 working group developing standards for automotive camera systems, he is an active member of the ITU FG-AI4AD focus group on autonomous vehicle driving behaviour and sits on the advisory board of Microtech Ventures, an M&A advisory service in the sensor and MEMS technology area. Rob brings over a decade of strategic business planning in the B2B sector to support and advise the AVN team.