Complimentary Whitepaper: 2021 State of B2B Content Consumption & Demand Report for Marketers

Complimentary Whitepaper: 2021 State of B2B Content Consumption & Demand Report for Marketers 16
Complimentary Whitepaper: 2021 State of B2B Content Consumption & Demand Report for Marketers 17
Title
2021 State of B2B Content Consumption & Demand Report
Publisher
NetLine Corporation
Areas of Focus
Data points for successful B2B content marketing

About This Whitepaper

Backed by more than 40,000,000 GBs of first-party data (equaling about 312,500 128-GB iPhones), this report from NetLine Corporation examines the evolution of buyer behaviors to empower professional and successful marketers as they convey their message to their target buyers and impact pipeline. The report provides a multitude of key findings that marketing teams can utilize for their success, including:

  • Security, Predictability, and Simplicity are the most important elements of B2B content.
  • Most active job areas include IT, executives, education, human resources, and engineering.
  • During 2020, the average time it took for professionals to consume content rose by an hour.
  • 68 percent of all B2B content consumption is from manager levels and above.
  • Senior VPs were the fastest to consume B2B content; supervisors were the slowest.
  • B2B content consumption increased by 22 percent during COVID-19.
  • Webinar uploads jumped 103 percent.

For companies working on advanced safety and vehicle perception technologies, we believe this report will provide you and your marketing team further insight on how to increase your presence in the automotive industry through strategic B2B content creation.

Where to Download

The 2021 State of B2B Content Consumption and Demand Report for Marketers is free for all AutoVision News readers via our resource library, which features a wide array of engaging business and technical content. Although always free to you, AutoVision News and its partners may earn a commission when you download a whitepaper from the resource library.

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