Backed by more than 40,000,000 GBs of first-party data (equaling about 312,500 128-GB iPhones), this report from NetLine Corporation examines the evolution of buyer behaviors to empower professional and successful marketers as they convey their message to their target buyers and impact pipeline. The report provides a multitude of key findings that marketing teams can utilize for their success, including:
Security, Predictability, and Simplicity are the most important elements of B2B content.
Most active job areas include IT, executives, education, human resources, and engineering.
During 2020, the average time it took for professionals to consume content rose by an hour.
68 percent of all B2B content consumption is from manager levels and above.
Senior VPs were the fastest to consume B2B content; supervisors were the slowest.
B2B content consumption increased by 22 percent during COVID-19.
Webinar uploads jumped 103 percent.
For companies working on advanced safety and vehicle perception technologies, we believe this report will provide you and your marketing team further insight on how to increase your presence in the automotive industry through strategic B2B content creation.
Where to Download
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