The Commission on the Future of Mobility (CFM) has announced the hiring of Marla Westervelt as director of policy and Ashley Simmons as director of strategic communications. Both Westervelt and Simmons will report to Alisyn Malek, CFM executive director, and work closely with her to shape the Commission’s agenda.
“Our goal at CFM is to improve everyday life for people, communities, and business, by shaping policies that provide better, more convenient access to safe and sustainable transportation options while mitigating the climate crisis,” Malek said. “Marla and Ashley are key to our work to disrupt traditional transportation policies and move towards embracing a people-centered, environmentally sustainable systems approach to global mobility.”
Westervelt joins CFM with nearly a decade of experience in the transportation sector and has worked on mobility programs that benefit the community. Before CFM, Westervelt led research efforts at the Eno Center of Transportation and LA Metro, shaped global data policy at Bird, and focused on business development at MobilityData. “The perspective she brings having worked across both the public and tech-enabled private sector is unique and critical to expanding the point of view of the work of the commission,” CFM said in a statement.
As director of policy, Westervelt will be responsible for driving thoughtful and rigorous research to define the future of mobility.
As director of strategic communications, Simmons joins CFM with more than a decade of experience representing advocacy organizations in the technology, telecommunications, and transportation sectors, including the Telecommunications Industry Association (TIA) and Intelligent Transportation Society of America (ITS America). Simmions is also the founder and CEO of REVVIT Public Relations. “She has both helped to change the conversation for existing industries and create the conversation for new industries, which will be critical as CFM works to change the mobility dialogue globally,” the Commission said in a statement.
In the new role, Simmons will expand awareness of CFM’s mission to reshape transportation policy.
Future Goals & Objectives
Together, both Westervelt and Simmons will work to build strategies informed by data, break down silos, and promote policy solutions that address a new era of technology-enabled mobility. In addition, Westervelt and Simmons will work on efforts to modernize transportation infrastructure to better serve the needs of everyone across all modes, from freight to passenger transportation.
“We have a lot of work ahead of us, and we’re looking forward to leveraging research and global cooperation to affect positive change,” Malek added.