Reuters Events Automotive is getting ready to present its latest industry-focused webinar titled The Seamless Customer Journey. The virtual webinar, set for March 11th, will examine how OEMs and dealerships can prioritize customer interactions and remove friction points in the buying process to create a seamless end-to-end experience. Organizers for Reuters Events Automotive note that a customer’s experience will impact their loyalty and sentiment towards a brand.
“I would absolutely agree with that statement based on my experience in automotive retail both in sales and fixed operations,” said Carl Anthony, Managing Editor of AutoVision News. “Automakers and dealers are facing new challenges now that didn’t exist even two years ago. One of the biggest ‘change factors’ is the COVID-19 pandemic, which has made dealerships reimagine the sales process and how they interact with customers. I believe this webinar from Reuters Events Automotive will be beneficial for all who attend.”
The Seamless Customer Journey will feature three top industry experts and marketers. Each will share how they are developing new models, thinking outside of the box, and ultimately adjusting to a new normal. Speakers for the webinar include: