This whitepaper discusses the paradigm shift customer support has taken in recent years and how, whether you are in e-commerce, financial services, consumer tech, B2B, or SaaS, your customers expect real, empathetic, and contextual experiences. TheUltimate Guide to Customer Support covers key questions, such as who within your organization should be involved in customer support, how to build the right internal workflows, and how to automate some of the processes. This whitepaper also looks at how more customers are gravitating toward the usage of a mobile device when requesting customer service and why that is an important opportunity for your company.
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