Honda Reveals $40 Billion Investment In Latest EV Roadmap

Japanese auto giant Honda is transforming its existing business portfolio toward full electrification. Honda is investing upwards of $39.7 billion in electrification and software technologies as the carmaker shifts from a non-recurring hardware sales model to a recurring business that sells hardware and software. Honda is also investing $342 million to accelerate the development and […]

Honda Autonomous Work Vehicle Completes Pilot Run at Black & Veatch Construction Site

Honda has collaborated with global engineering and construction firm Black & Veatch in conducting a pilot test run of its second-generation AWV or Autonomous Work Vehicle prototype. First appearing as a concept at CES in Las Vegas in 2018, Honda’s AWV successfully performed towing and hauling functions at a 1,000-acre Black & Veatch solar construction […]

Honda’s Road Condition Monitoring System Inspects Lane Markings In Real-Time

Japanese automaker Honda and Honda Research Institute USA, Inc. are developing a proprietary road condition monitoring system utilizing the existing cameras and sensors from production Honda and Acura vehicles. The system continuously evaluates current road conditions while driving to detect possible hazards in an effort to enhance safety. “Maintaining good road conditions helps keep everyone […]

Honda Introduces Honda Sensing 360 as Automaker Aims for Zero Traffic Fatalities by 2050

Honda has announced that Honda Sensing 360 will be standard on all Honda and Acura models in the United States by 2030. According to the automaker, Honda Sensing 360 is an omni-directional safety and driver-assistive system, with an expanded sensory range around the entire vehicle to remove blind spots and enhance collision avoidance. Honda Sensing […]

Honda Sensing Elite Launches in Japan with Level 3 Automated Driving Features

The Honda Legend for the Japanese market will receive the automaker’s new Honda Sensing Elite safety system. The Honda Legend Hybrid EX, available for lease in Japan as of March 2021, will include the newly-revised safety package. Honda Sensing Elite is an expanded variation of Honda Sensing, a suite of ADAS technologies currently available on […]

General Motors & Honda Sign Memorandum of Understanding for Shared Vehicle Platforms

General Motors and Honda have announced a non-binding memorandum of understanding after preliminary discussions about a North American automotive alliance. The scope of the proposed alliance includes a range of vehicles to be sold under each company’s distinct brands. Both automakers would cooperate in the areas of purchasing, research and development, and connected services. Cost […]