Empowering Consumers to Rise to the Automation Challenge
Sep 30, 2020 2:00 pm - 2:30 pm
As the level and ubiquity of driving automation in new cars rise with every new model year, the need for improved consumer education becomes increasingly pressing. But to effectively empower consumers to rise to this challenge, we must first understand how they relate to the technology. In this week’s virtual discussion we bring together researchers leading the charge to understand how driving automation is perceived and used with experts in educational communication, and map out the key insights that will help take consumer education to the next level.
- Amy Bucher, Ph.D. — VP Behavior Change Design, Mad*Pow
- John Lenneman, Ph.D. — Senior Principal Engineer, Collaborative Safety Research Center, Toyota Motor North America
- James Jenness, Ph.D. — Associate Director and Manager of Human Factors Research, Westat
You can also watch recordings of all their previous panels on our YouTube channel.