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How Lucid Motors Converts New Car Buyers

How Lucid Motors Converts New Car Buyers

Nov 11, 2021 10:00 am - 12:00 pm

To make Lucid Motors’ vision for an omnichannel D2C car-buying experience a reality, they partnered with ZeroLight, real-time CGI specialists for automotive marketing and sales.

Together, they have reimagined the automotive retail journey, creating the “greatest car configurator ever built” (Top Gear) and a suite of powerful complementary experiences, including ZeroLight Concierge™, an engaging shared vehicle configuration experience.

In this webinar, ZeroLight and Lucid Motors will guide you through the tried and tested toolset they have implemented to overcome these three industry challenges and convert their target customers:

  • How can we empower customers to investigate a new vehicle from the convenience of their own home, without losing the reassurance provided by 1-1 human interaction in a physical retail space?
  • How can we support customers to explore and configure a new vehicle in true-to-life detail, leaving nothing to the imagination so they can be totally confident in their choices?
  • How can we provide a personalized and frictionless experience where customers feel valued, regardless of the touchpoints they choose to engage with?

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November 11
10:00 am - 12:00 pm EST
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Reuters Events
+44 (0) 207 375 7236
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