Function on Demand: New Subscription Service From Audi Allows Drivers to Access Navigation As Needed

Audi of America is rolling out Function on Demand, a feature that provides in-vehicle navigation via an as-needed subscription service for drivers. Although availability will be limited initially, Function on Demand will complement Audi vehicles not equipped with factory navigation. As described by Audi, the service is meant to add a new layer to the ownership experience.

Subscription Plans

Function on Demand provides access to the full suite of features offered by Audi’s MMI Navigation via the myAudi app, including satellite views, natural speech recognition controls, and handwriting recognition.

Drivers can choose between monthly ($84.99) or annual subscription plans ($849.99). Monthly subscriptions, according to Audi, are ideal for road trips and vacations. While the navigation capabilities will benefit the driver, Function on Demand also allows passengers and rear-seat occupants to connect up to eight devices through the vehicle’s 4G LTE Wi-Fi connection.

Current Availability

Function on Demand will be available for the 2021 Audi Q5 and Q5 Sportback, the A4 and A5 Premium and Premium Plus, and the 2021 e-tron and e-tron Sportback Premium. MMI Navigation Plus is bundled with Audi connect PLUS with Full-Speed Wi-Fi for the Q5, Q5 Sportback, A4, and A5. For the Q5, Q5 Sportback, A4, and A5, Audi connect PLUS includes internet radio, Amazon Music, and LTE Wi-Fi for up to eight connected devices.

Audi connect PRIME includes traffic, weather and parking information, an RSS news feed, current fuel prices, and Traffic Light Information. Complimentary Audi connect CARE features include a stolen vehicle locator, online roadside assistance, and remote lock/unlock among other features.

Light Function Package

Along with the announcement of Function on Demand, Audi has also made available the Light Function Package for the e-tron and e-tron Sportback. It includes three distinct features, which Audi describes as follows:

  • Maneuvering Light: Illuminates maneuvering area laterally in front when reversing.
  • Dynamic Cornering Light: Illumination when cornering; follows steering wheel movement.
  • Turning Light: Lateral illumination when turning; triggered when the turn signal is activated.

Additional Function on Demand features and models will be announced at a later date.

ADAS Guide 2021 Banner, Function on Demand.