Jaguar Land Rover and NVIDIA have announced a multi-year strategic partnership with the intent to develop next-generation automated driving systems along with AI-enabled services and experiences. As part of the announcement, Jaguar Land Rover stated that all of its new vehicles will be built on NVIDIA DRIVE by 2025. The software-defined platform will enable a variety of advanced safety and automated driving features, along with driver and occupant monitoring.
AI Brian & Central Nervous System
As described in a recent press release, Jaguar Land Rover will leverage NVIDIA DRIVE Hyperion, which includes DRIVE Orin (centralized AV computers), DRIVE AV and DRIVE IX software, a combination of safety, security and networking systems, and sensors. DRIVE Orin is the “AI brain” that will run the Jaguar Land Rover Operating System, while DRIVE Hyperion is the “central nervous system.”
“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers,” said Thierry Bolloré, Jaguar Land Rover Chief Executive Officer. “Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”
Jaguar Land Rover will also leverage in-house developed data center solutions with NVIDIA DGX for training AI models and DRIVE Sim software built on NVIDIA Omniverse for real-time physically accurate simulation.
“Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles,” said Jensen Huang, NVIDIA founder and CEO. “We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”